Scott Welch has devoted over 15 years studying performance enhancement and weight loss through dietary intervention. He received a bachelor of applied science degree in Nutrition from Ryerson University in Toronto back in 1998. He later completed a post-graduate certificate in advertising at the institute of communication agencies. He’s had countless interactions with leading scientists, doctors, and hundreds of trainers from around the world, giving him a unique perspective that others lack. He can evaluate the scientific rationale behind various supplements or diets, as well as their potential to produce positive or negative results. This rare combination of skills has enabled Welch to become one of the most sought-after marketing experts in his field. Welch founded MUSCLE INSIDER, Canada's #1 muscle-building magazine in 2009.