Name: Dayna Richardson
Occupation: Owner & Operator of Bite Me Bakery
Home Gym, city and province YMCA – Markham, ON
Cooking style: Colourful, delicious, and comfort!
Why did you decide to start making healthy recipes?
I love good food—as do many others—so why not tweak certain items and make food good for you?
What do you think is the reason #CleanEating is so popular?
Social media is not just a networking tool but also an education tool. #CleanEating has created a culture of people who inspire one another through delicious food that contribute to your overall healthy lifestyle
What is your greatest success or transformation story in the health/fitness industry?
I am the “fit to fat”—to soon to be fit again story! I was a fitness competitor for 12-plus years, but in 2015 something happened to me that changed my life for the worse. I have been battling and struggling with gaining weight due to my metabolism completely shutting down over years of fitness abuse to my system. So I am looking forward to sharing my journey, inspiring people, and finding love again for what used to define me.
Why do you think you can rep Optimum Nutrition like a boss? What do you love about the brand?
Not only can I inspire people through my bright and colourful posts, but having a strong knowledge of social engagement and how to create buzz will be a strong asset to what I can bring to the table for this experience. Being in this industry for 12-plus years, I have had the pleasure of watching ON grow as a leading brand in the fitness industry. Not only do I enjoy their products, but from a marketing standpoint, I personally love their branding. The big letter labels and colour schemes jump out at you from the shelf and ideally make the brand easy to stand out for our engaged users.
Why should YOU be Canada’s Best Protein Chef?
I think my transformation story is going to relate to a vast majority of people. Having my relations with those already in the fitness industry is one thing, but inspiring people like me who have perhaps lost their way is what I am most excited about. And doing this all through clean eating recipes isn’t even work for me, as my passion has always been within the kitchen. Food brings people together; it’s like a magic connection we all share, no matter our differences.
What is your favourite Optimum Nutrition product and why?
I have used the Gold Standard Whey for years and enjoy the product—and, most importantly, taste! I also love their various and delicious BCAA flavours! I’m very excited to try the new cake bites! Those look incredible!