Muscle Insider Coming To Indigo and Chapters

FOR IMMEDIATE RELEASE:

MUSCLE INSIDER Expands Distribution To Include INDIGO & CHAPTERS Stores

Toronto, Canada - February 11, 2015 - Muscle Insider magazine (http://www.muscle-insider.com) announced today a new distribution partnership with Disticor that will bring North America’s top bodybuilding and fitness title to Canada’s top bookstore chain.

The partnership with Disticor Magazine Distribution Services Inc. (http://www.disticor.com) will expand Muscle Insider’s reach throughout Canada, including chain-wide sales at all Indigo and Chapters stores. Disticor is Canada’s largest national distributor of newsstand publications, carrying more than 800 titles spanning more than 50 magazine categories!

First published in November 2009, Muscle Insider is aimed at getting science-backed training, diet and supplement information into the hands of the athletes who need it most. After five years of growing the brand through print, online and at hundreds of IFBB events, demand for Muscle Insider has outstripped the current distribution model. Muscle Insider will now be available chain-wide at all Indigo and Chapters stores in Canada starting March 15, 2015.

Headquartered in Toronto, Ontario, Indigo Books & Music Inc., (TSX: IDG) is Canada’s leading purveyor of magazines, books, and e-books both online and in stores throughout Canada.

“We are extremely pleased to be among the quality titles distributed by Disticor,” said Muscle Insider publisher Scott Welch. “While we will continue to distribute Muscle Insider throughout our vitamin/health store partners, Disticor will give us extra points of distribution for our die-hard fans in every major city in Canada. This will make it even more convenient for people to get their hands on Muscle Insider and expand our advertisers’ reach.”

Muscle Insider focuses on the science of building muscle, losing fat and gaining strength. Each issue is packed with the latest training, diet and performance research for the serious bodybuilding and fitness fanatic. It serves up fresh content using print, web, social media, video and event marketing that inspires, enhances and entertains hardcore athletes wanting no-nonsense information they can trust. Since its inception in 2009, Muscle Insider has continually expanded its reach and surpassed industry standards in its dedication to its advertising partners throughout Canada and the US, making it the fastest growing title in its sector.

Contact: 
Name: Scott Welch
Email: scott@muscle-insider.com